In which you get an audio version of this blog, and I get to recapture my youth. Everyone’s a winner…
In our family, we call it a ‘dutcha’.
That’s our made up word for the experience of having never heard of something, and then hearing about it twice in quick succession.
(I recently discovered that it is very much a real thing – known as a frequency illusion – with a real name, the Baader-Meinhof phenomenon. But since explaining that to junior members of the family would require bringing them up to speed on German terror groups from the 1970s, I’m going to stick with dutcha for the time being.)
I had a recent example of the phenomenon a couple of weeks ago when, on an otherwise quiet Sunday afternoon, I received a tweet from a guy I was at University with way, way back when. “Is this you?” it said cryptically (and in full), adding a link to a YouTube video.
Nervously, I clicked the link and watched in horror as a local TV news story from 1993 creaked into life… Continue reading